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In today’s demanding business environment, the pressure to produce double-digit profits and ever higher growth rates. A healthy and active digital presence is an essential requirement for survival. Many companies fall behind without a forward-looking strategy and a proactive approach to changes in market conditions.
The digital marketplace has made it easier than ever for entrepreneurs to make their ideas a reality, but 90% of startups fail (Forbes). This fail happens mainly because of a lack of business acumen, an insufficient understanding of the market, and an inadequate business model.
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